Consumer trends, food trends, how have these trends changed? Who is consuming our product and why. That was the purpose of the Power of Meat Presentation at the 2025 Annual Meat Conference. The 20th such survey, the Power of Meat polled more than 1,600 consumers, and overlaid their responses with data from in-person consumer interviews and various other avenues with particular attention given to millennial shoppers as they start to take the place as meat consumers.
According to the survey, ground beef was the number 1 food category of the year – among 85,000 other foods – in terms of dollar growth from 2023 to 2024, and chicken was not far behind at No. 10. All told, ground beef sales last year were up 9.6% to $15.3 billion, with unit sales up 6.8% to $1.6 billion.
With a lot of focus on the millennial shopper here are some of the compelling trends that were established:
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