Ranch it Up Weekly Report Episode 74

March 28, 2025 00:03:00
Ranch it Up Weekly Report Episode 74
TRIM Radio
Ranch it Up Weekly Report Episode 74

Mar 28 2025 | 00:03:00

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Hosted By

Riscalla Victoria Smith Michael Bahas Stu Shear Maggie Heart

Show Notes

Consumer Meat Trends: Ground Beef No. 1

Millennial Meat Consumers Prefer Ground Beef Over All Other Meats

Consumer trends, food trends, how have these trends changed?  Who is consuming our product and why.  That was the purpose of the Power of Meat Presentation at the 2025 Annual Meat Conference.  The 20th such survey, the Power of Meat polled more than 1,600 consumers, and overlaid their responses with data from in-person consumer interviews and various other avenues with particular attention given to millennial shoppers as they start to take the place as meat consumers.

According to the survey, ground beef was the number 1 food category of the year – among 85,000 other foods – in terms of dollar growth from 2023 to 2024, and chicken was not far behind at No. 10. All told, ground beef sales last year were up 9.6% to $15.3 billion, with unit sales up 6.8% to $1.6 billion.

With a lot of focus on the millennial shopper here are some of the compelling trends that were established:

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